The Art of Winning: Exclusive Insights for Success in Art Prizes

Artist of the Year Awards
Apr 16
2 min read

Updated: May 12

28th May 2025 | 2:00 pm – 3:00 pm BST | Virtual

Ever wondered what makes an artist stand out in a crowded field?

Join us for The Art of Winning – a free webinar offering exclusive insights from top-tier judges and past winners of the Visual Art Open (VAO) Art Prize.

This virtual session is your chance to gain direct access to industry insiders, award panellists, and successful artists who’ve been exactly where you are. Whether you’re applying for VAO25 or aiming to strengthen your future submissions, this one-hour session will offer invaluable tools, strategies, and inspiration to help elevate your creative career.

What to Expect in This Exclusive Session

Expert insight and real-world experience Led by VAA Directors Shirley-Ann O’Neil and Laura O’Hare, this dynamic panel will feature leading VAO25 judges, past judges, and VAO award-winning artists. Hear first-hand what judges are really looking for, what separates a strong submission from the rest, and how artists have successfully built momentum post-award.

Practical Guidance You Can Use

Discover how to:

Craft compelling artist statements
Present a portfolio that tells a clear, cohesive story
Tailor applications to prize criteria
Balance creativity with professionalism

Mindset & Motivation

Imposter syndrome? Creative blocks? The emotional side of applying for prizes can’t be ignored. Our panellists will share their approaches to resilience, building confidence, and maintaining motivation throughout the application process.

Live Q&A with the Experts

Bring your questions! This interactive session includes a live Q&A, giving you the rare opportunity to receive personal advice from the very people who assess prize entries.

Meet the Panellists

Addi Aegisdottir – VAO25 Judge

Sales Director at Mall Galleries and founder of the Mall Galleries Art Consultancy, Addi is a leader in artist development and sales strategy. With expertise spanning heritage, e-commerce, and the international art market, she connects artists with collectors and career-defining opportunities.

Karen van Hoey Smith

A fine art auctioneer, artist manager, and expert consultant, Karen brings vast experience from working with top galleries and brokering sales for artists including Banksy. Her knowledge of gallery representation and the collector market makes her an invaluable voice for emerging artists navigating the art world.

Ben Summers – VAO23 Painting Winner

British artist Ben Summers works across painting, installation, and outdoor spaces, combining fantastical imagery with environmental narratives. A Slade School of Art graduate, Ben’s career has included shows at Christie’s, The Other Art Fair, and Mall Galleries – and he’s ready to share his winning formula.